You can fool all of the people all of the time if your effects budget is large enough.
Build-Your-Own Calendar with this design.
The discovery that you're no longer a big fish in a small pond, or even a small fish in a big pond, but a small fish in a big fish.
The bad news is robots can do your job now. The good news is we're now hiring robot repair technicians. The worse news is we're working on robot-fixing robots- and we do not anticipate any further good news.
That which does not kill me postpones the inevitable.