Just because you've always done it that way doesn't mean it's not incredibly stupid.
Some customs have been handed down generation by generation, all the way back to our forefathers. But remember: our forefathers were actually pretty stupid. They wore those dumb powdered wigs and everything.
Because a Frozen, Lifeless Hellscape Bathing in Radiation is Looking Pretty Good to Me Right Now.
Never doubt that a small group of thoughtful, committed citizens can change history, usually by rewriting it.
If you find yourself struggling with motivation here, try to picture yourself suddenly unemployed. Because you might be.